01
Marketing Operations
Campaign data, tracking plans, the machine behind the campaigns.
Power Automate and Make workflows replaced manual campaign extraction and documentation.
−20%recurring reporting effortJORGEMENA
Analytics · BI · Automation
I turn messy marketing, CRM and revenue data into attribution models, dashboards and automations that teams actually make decisions with — now with AI in the loop.
Bavaria, Germany · Nuremberg region
- 9+Years inside German companies
- 300K+Member platform owned
- 20%Manual reporting effort removed
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Analytics DNA
- 300K+member subscription platform, analytics owned end to end.
- 9years delivering inside German companies, Munich and Hamburg.
- Oneobsession: numbers every team agrees on before the meeting starts.
Master's in Applied Statistics. Nearly five years client-facing as a BI consultant, then five owning the numbers in-house. Microsoft-certified in Power BI and Power Automate, certified in Make. I build the boring plumbing so the interesting decisions get made faster.
The stack
Power BILookerTableauSQL
BigQuerySnowflakedbtPython
GA4GTMMeta CAPISalesforce
HubSpotMakePower Automate
n8nClaude CodeCopilot
Certified: Power BI Data Analyst · Power Automate · Make (Integromat) · Google Analytics
Five ways this profile reads
Hover or tap a card for the evidence.
02
RevOps & GTM Engineering
Sales and marketing systems that stay accurate as the stack grows.
CRM and lead-data hygiene on SQL and BigQuery pipelines, low-code automation across the funnel.
−25%conflicting metrics in reviews
03
Insights Consulting
Attribution and media effectiveness, explained to the people paying for it.
Multi-touch attribution and GA4 / Meta CAPI tracking audits for eCommerce and B2B SaaS clients.
+20%attributed revenue coverage
04
Data & AI Analyst
Spotting what should never be done by hand again.
Automation and AI potential identified and shipped: extraction, cleaning, validation and distribution of recurring reports.
−30%manual Excel reporting
05
Commercial Intelligence
Where the money actually comes from, and where it leaks.
Cohort retention by acquisition source surfaced high-churn segments and cut spend without touching revenue.
−10%wasted paid channel spendTrack record
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04/2024 — now
Senior Business Analytics Manager
InterNations GmbH · Munich
Analytics and data ownership across product, marketing and HR for a 300K+ member subscription platform. KPI governance, tracking audits, cohort retention, Power Automate workflows.
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01/2022 — 03/2024
Business Analytics Manager
InterNations GmbH · Munich
Unified funnel dashboards in Power BI and Looker, A/B test frameworks, multi-touch attribution and Python data-quality checks.
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04/2019 — 12/2021
Business Intelligence Consultant
Front Row GmbH · Hamburg
Client-facing attribution and BI projects for international eCommerce and B2B SaaS accounts. Self-service dashboards, tracking audits, ARR / MRR / churn analysis.
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04/2017 — 04/2019
Junior Business Intelligence Consultant
Front Row GmbH · Hamburg
Collected, cleaned and validated large client datasets with SQL and Google tools. Built the early campaign KPI dashboards.
What it looks like
Reporting and automation, shipped.
PLACEHOLDER
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PLACEHOLDER
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The German part
IN DEUTSCHLAND
German and Chilean citizen, nine years delivering inside German companies — Hamburg agency side, then Munich in-house. German business context is not something I have to be briefed on.
- LanguageGerman B2, working proficiency · English C1 · Spanish native
- BasedFranken, Bavaria · Hybrid possible in the right setup
- AvailableFrom 1 November 2026
- NationalityGerman and Chilean citizen